State of GTM AI

AI Is Reshaping Go-to-Market—Are You Keeping Up?

AI adoption in GTM is accelerating, and the gap between leaders and laggards is growing. This report breaks down the latest trends, benchmarks, and real-world results from companies using AI to improve efficiency, personalize engagement, and drive revenue growth.

Inside the Report:

• ‍GTM AI Adoption Benchmarks – 72% of enterprises now use AI in at least one GTM function, yet only 26% have successfully scaled it. See where your organization fits in the maturity curve.‍
• AI’s Impact on Revenue Growth – Companies leveraging AI-driven personalization are seeing 40% more pipeline and a 10–20% increase in sales ROI. Discover the AI strategies behind their success.
• What’s Slowing Teams Down? – GTM Bloat is holding organizations back. Learn how AI is eliminating manual processes, fragmented data, and slow decision-making to drive efficiency.‍
• Top AI Use Cases That Deliver Results – From AI-powered lead scoring to predictive forecasting and campaign automation, find out which AI applications are making the biggest impact.‍
• The Future of GTM AI – By 2027, 60% of B2B sales interactions will be AI-driven. Get insights on how AI will shape go-to-market execution in the coming years.

Stay ahead of the competition. Download the full report now.